I’m an award-winning writer and creator who builds strong relationships and thrives in collaborative teams.

Anchored For Life

Anchored for Life is more than a tagline – it is a clear, distinctive story that captures what Camp Sea Gull and Seafarer have always done: anchor young people for life.

We unified every channel behind this one story across organic content, paid media, email, and a new landing page – and turned attention into action with clear calls-to-action that drove inquiries and registrations.

At 5.46%, our CTR was 507% higher than the national average. Facebook traffic increased 99.6% and content Interactions jumped 225.6%. Instagram reach increased 63.9% and link clicks increased 53.8%. Within three months, we reached 250,000+ video plays and 11,000+ landing page visits from ads.

Most importantly, the campaign overdelivered on YMCA’s campaign goals, dramatically increasing 4-week camp registrations across all sessions.

Partnership
YMCA Camp Sea Gull & Camp Seafarer

Agency
Chair 8

Before…

A zillion tiny details go into a perfect stay at any of Parks Hospitality Group’s hotels and properties.

Partnership
Parks Hospitality Group

Agency
Chair 8

Brooklyn Fare Launch

Gourmet grocery store and three Michelin-star restaurant Brooklyn Fare opened their doors with branding, a new website and a marketing campaign that included wild-postings, in-store signage, product design, newspaper ads and a fleet of delivery vans, all created by Mucca Design and me.

Partnership
Mucca Design

Awards
Communication Arts
HOW Magazine Design Annual
Creative Quarterly

Let the Journey Begin

Books are passports to new worlds, they take us on the most incredible journeys. We filmed at an old train station in Prague, with steam engines departing hourly for Narnia, Whoville, Hogwarts and more.

Partnership
Ad Council

Agency
Geppetto Group

Chat Party

Trevor VanMeter and I created a series of 20 bumpers for air on Disney XD that explored what would happen if Disney characters, ESPN personalities and our own mythological creatures had access to smart-phones.

Partnership
Disney XD

Co-Creator
Trevor VanMeter

Make A Difference

Nick Cannon asks teens across America how much better our world would be if we all worked together.

Partnership
Boys & Girls Clubs America
Office of National Drug Control Policy

Agency
Nickelodeon

Let’s get to work!

  • “WHEN I THINK OF MY MOST SUCCESSFUL PROJECTS, DARREN FARRELL IS ALWAYS THERE.”

    Ted Mauseth
    Owner
    Mauseth Design

  • “DARREN FARRELL IS ONE OF THE BEST PEOPLE I HAVE HAD THE PLEASURE TO WORK WITH. HE ALWAYS BRINGS A GREAT ENERGY TO THE AGENCY AND EVERY PROJECT HE WORKS ON.”

    MARC GREENGRASS
    COO + DIRECTOR CLIENT SERVICES
    FLINT & STEEL

  • “DARREN FARRELL’S CURIOSITY AND THOUGHTFULNESS PUSHES ANY PROJECT THAT HE TOUCHES TO 11.”

    MATTEO BOLOGNA,
    PRINCIPAL + CREATIVE DIRECTOR
    MUCCA DESIGN

  • “I WAS REPEATEDLY IMPRESSED WITH THE WAY IN WHICH DARREN WAS ABLE TO ORGANIZE AND MOTIVATE PEOPLE, BOTH OLD AND YOUNG.”

    MARK GERAETS
    UPPER SCHOOL PRINCIPAL
    DWIGHT SCHOOL SEOUL

  • “HIGHLY RECOMMENDED.”

    KEVIN SKEOCH
    HEAD OF SCHOOL
    DWIGHT SCHOOL SEOUL